Earth Hour

A Small Gesture Can Make an Impact

Every year, millions of people turn off their lights for 60 minutes in a symbolic gesture for the planet. Earth Hour , promoted by WWF (World Wide Fund for Nature), takes place on the last Saturday of March and aims to raise awareness of the urgency of the fight against climate change and the need for a more environmentally friendly lifestyle.

How did Earth Hour come about?

The movement began in 2007 in Sydney, Australia, when around 2.2 million people and over 2,000 businesses turned off their lights for an hour. It has since grown into a global event, with participation in over 190 countries and millions of people joining the initiative each year.

Why is it important to participate?

While turning off the lights for an hour won’t solve all environmental problems, Earth Hour has a powerful impact on raising awareness. This symbolic gesture:

✅ Temporarily reduces energy consumption, helping to reduce your carbon footprint;

✅ Shows the commitment of individuals and companies to sustainability;

✅ Promotes changes in daily habits, such as responsible consumption and reducing waste;

✅ Encourages collective actions to preserve nature.

How can you participate?

To join this movement, simply:

🔌 Turn off the lights and unplug non-essential electronic devices for 60 minutes;

💡 Use candles or alternative lighting to create a welcoming and sustainable environment;

📢 Share the initiative on social media to inspire more people;

🌍 Participate in environmental activities or adopt more ecological habits in your daily life.

We believe that every little action counts. That's why we invest in sustainable brands and products, such as footwear made from recycled and vegan materials, promoting more responsible and environmentally friendly consumption.

Earth Hour is a reminder that our everyday choices can make a difference. Together, we can create a balanced future for everyone.

And you, are you going to turn off the lights this year? 💡